Unsolicited design concept — built before the conversation started

Smash Guys Burger Kitchen

Bangalore burger brand gets a website that actually matches its product.

We redesigned the core pages — homepage, brand story, digital menu, and locations — to show what the experience could feel like if the site matched the product.

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Visual walkthrough

Scroll through the redesign direction.

Smash Guys homepage redesign concept showing premium burger photography, digital menu categories, and Bangalore outlet locations
Home Page

Homepage — full-bleed hero with brand photography, digital menu preview, and a locations footer replacing the original single-screen layout.

Smash Guys brand story page showing restaurant timeline from 2018 single kitchen to 2023 premium Bangalore destination
Brand Story Page

Brand story page — a visual timeline of the Smash Guys journey, designed to build trust and context before a customer makes a decision.

Smash Guys digital menu experience showing smash burgers, fried chicken, and veggie categories on mobile-optimized layout
Digital Menu Page

Digital menu — five browsable categories replacing the original PDF download, fully mobile-optimized and consistent with the brand identity.

Smash Guys interactive locations page showing Indiranagar, Bellandur Ecoworld and RMV 2nd Stage outlets with map and opening hours
Locations Page

Locations page — Indiranagar, Bellandur, and RMV presented with hours and context, on a dark map that matches the brand aesthetic.

What is included

Built for a fast yes-or-no review.

Homepage redesign with hero, digital menu preview, and locations footer

Brand story page with visual timeline (2018 → 2020 → 2023)

Browsable digital menu — five categories, mobile-optimized

Interactive locations page — Indiranagar, Bellandur Ecoworld, RMV 2nd Stage

Full design system in brand colors — #FFD000 yellow, #111111 black

Cold outreach email written around the concept

Note 1

We started by auditing the current site as a customer would — finding it on Zomato, Googling the brand name, landing on the homepage. The PDF menu was the clearest friction point, and the one most worth solving first.

Note 2

Rather than redesigning from scratch, we kept every existing brand asset — the logo, the yellow-and-black palette, the food photography — and rebuilt the structure around them. The brand did not need a new identity. It needed a better stage.

Note 3

The homepage hero uses their existing burger photography at full bleed. We added a clear CTA, a digital menu section broken into categories, and a locations footer with accurate hours — all the things someone needs when they discover a restaurant online.

Note 4

We chose not to add an online ordering flow because Smash Guys operates primarily through Zomato and Swiggy. The website job is brand credibility and discovery, not transaction. The design reflects that focus.

Contact Relentiv

If this direction feels right, send a note now.

This page is meant for first outreach. The fastest next step is a short message to our team, and we will handle the follow-up from there.

Direct email

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Private preview

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